Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Croda launches new data for consumer-perceivable softness for grey hair

To address the needs of consumers seeking to bring youthfulness back to their hair, Croda reveals new softening data specifically generated for grey hair, believed to become coarser with aging.

Crodazosoft DBQ, a conditioning ingredient previously proven to soften virgin and dyed hair, has now been shown to provide consumer-perceivable softening benefits on grey hair as well. Crodazosoft DBQ allows hair care companies to create products where consumers can achieve softer, youthful-feeling hair throughout all life’s stages,” explains the ingredients supplier.

When consumers seek to condition their hair, they are often looking for softness to the touch as a sensory cue for hair that has become moisturised. Croda’s new data demonstrates an improvement in softness, via instrumental testing conducted on grey hair treated with a conditioner containing either Crodazosoft DBQ or an industry benchmark. The test results showed that the softness of the grey hair treated with the Crodazosoft DBQ conditioner was more than double that of the industry benchmark.

As we age, biological processes change resulting in real differences in hair quality. Customers are looking for proof-in-performance to deliver solutions at all life stages to meet changing consumer needs,” said Denise Costrini, Marketing Manager - Hair Care, Croda North America.

© 2015 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
Centdegrés designs Eudora's new eau de parfum: Impression

Centdegrés designs Eudora’s new eau de parfum: Impression

Impression, the latest men’s fragrance by Eudora, aims sophisticated consumers with woody and amber notes based on cistus labdanum, musk and patchouli. The Boticario Group brand has entrusted Centdegrés for the bottle design. The agency took inspiration from an hourglass symbolizing time and the importance to take advantage of (...)

read more
Experts’ views
Dr Dennis Gross: Dedicated to leading the US advanced skincare market

Emmanuelle Bassmann
Dr Dennis Gross: Dedicated to leading the US advanced skincare market

What is the new face of Doctor Brands? What is the strategy of leading skincare brands launched by Medical Doctors or medical-oriented? After an overview of Skinceuticals’ values and strategy let’s now focus on Dr Dennis Gross. Dr Dennis Gross skincare line formed in 2002, was inspired by the skincare concerns of patients at his NYC (...)

read more

Features