Crest, the top-selling toothpaste brand in the North American market, has just landed in Brazil, the world’s fifth largest market for toothpaste and the largest market in Latin America. The product will be available exclusively in the stores of Drogaria Iguatemi, a Brazilian chain of premium drugstores.
The Procter and Gamble (P&G) toothpaste arrives in Brazil in three versions and sizes:
Scope Dualblast Mint (164g), with an anti-sugar shield that strengthens the areas that come in contact with food,
Scope Cool Peppermint (175g),
and Cinnamon Rush (170g), the only cinnamon-flavoured toothpaste in Brazil.
"We are very excited to offer an exclusive product that is so innovative and meets the demands of our customers. We are leaders in new launches in this sector and will continue to bring the best products from the world’s market," said Leonardo Diniz, Marketing Director of the DI Group.
According to data from P&G’s research, 66% of the Brazilian population brush their teeth three times a day, while the world’s average is 9%. Furthermore, the volume of toothpaste used by the Brazilian is five times greater than the number of brushes. And Brazil counts more than 230 thousand dentists, making it the Country with the largest community of dentists in the world.