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Cosmoprof Bologna closes 50th edition with plans for international growth

The 50th edition of Cosmoprof Worldwide Bologna welcomed more than 250,000 visitors from 150 countries, about the same figure than last year. According to the organisers, the number of foreign professionals grew by +16% compared to last year. With 2,677 exhibiting companies from 69 countries and with 29 Country Pavilions this edition was the biggest and more international ever. The show also announced a new partnership with Feira Belleza y Salud in Colombia, as well as plans to cover India by 2019.

One of the main innovations of the 50th edition of Cosmoprof Worldwide Bologna was the creation of a new B2B area dedicated to cosmetic brands with a focus in retail channels. The new Cosmoprime special area featured 151 exhibitors, 81% of them from foreign countries showcasing a large variety of cosmetic brands, from high-end mass market to prestige and niche segments. Niche and high-end brands have been presented in the Extraordinary Gallery, while the Tones of Beauty area gathered multi-ethnic beauty brands. The area, which opened simultaneously to Cosmopack, one day before the rest of the show, also hosted the CosmoTalks round tables and presentations dedicated to insights on the world of retail and the future of the beauty market.

International growth

The Cosmoprof show, which already has branches in Asia and North America, recently confirmed its partnership with Iran Beauty & Clean. Cosmoprof Bologna will be exclusive international agent of the 24th edition of this exhibition, to be held at the Teheran International Fairground from April 25. Furthermore, in September BolognaFiere Cosmoprof will start working with Feira Belleza y Salud in Bogota, Colombia, widening its reach to Latin America. “And then we are working to develop a project that in 2019 will cover India," said Franco Boni, President of Bologna Fiere.

V.G.

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