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Laws and regulations

Cosmetics industry leads the charge against a growing counterfeit market

A 3D security system for labels and packaging and an agreement with the Brazilian Internal Revenue Service are some of the sector’s new strategies to curb piracy.

The cosmetics, toiletry and perfumery industry is one of the most affected by counterfeiting and smuggling operations in Brazil. Fraudulent products not only result in significant economic losses to the industry but also put consumers’ health at risk as they ignore safety laws and regulations.

Karen Yonamine and ABIHPEC's João Carlos Basilio sign anti-counterfeit (...)

Karen Yonamine and ABIHPEC’s João Carlos Basilio sign anti-counterfeit agreement

Fake cosmetics are growing at an alarming rate in Brazil. According to the Federal Police, fake beauty products worth R$ 25 million were seized in 2014. Last year, the amount was 11% higher, reaching R$ 28 million. In 2016, local authorities seized and destroyed 12 tons of illegal cosmetics in two operations carried out in São Paulo, resulting in a loss of over R$ 2 million to the industry.

Two new weapons have recently been released in the fight against counterfeiting. One of them comes from DuPont, a US-based conglomerate with over two centuries of history and operations in 90 countries worldwide, serving industries ranging from agriculture to textile manufacturing.

DuPont’s Advanced Printing division launched a 3D security film that enables the integration of overt anti-counterfeiting features directly onto product packaging or labeling. An advanced alternative to embossed holographic films, Izon® 3D has key features such as a unique side dot validation design to make it easy to verify full parallax 3D imaging and a clearly recognizable holographic red lock image embedded to enhance quick authentication.

Dupont's anti-counterfeit technology IZON 3D

Dupont’s anti-counterfeit technology IZON 3D

The other initiative came from the Brazilian Association of Toiletries, Cosmetics and Fragrances (ABIHPEC), which signed an agreement with the Internal Revenue Service to ensure the search, seizure and destruction or counterfeit beauty products. In addition to five operations scheduled until the end of the year, the partnership will arrange for proper disposal of the seized products, in line with environmental standards and regulations.

© 2016 - Brazil Beauty News - www.brazilbeautynews.com

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