Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Colour cosmetics and darker skins: an ongoing battle for beauty brands

Ethinic beauty expert Aïmara Coupet hosted a conference on the challenges (...)

Ethinic beauty expert Aïmara Coupet hosted a conference on the challenges brands face when creating products for dark to very dark skins, at this week’s MakeUp in Paris event. - Photo: © Courtesy of Aïmara Coupet

Despite the rise in skintone-defining apps and new technology, many consumers still struggle to find the right shade. The debate was a hot topic at last week’s MakeUp in Paris trade event. Beauty expert Aïmara Coupet talks about why brands are still finding creating makeup for medium to very dark skins a challenge.

"The desire of every brand is to offer a product suiting every woman throughout the world," explains Aïmara Coupet.

However, researches show that 94% of women around the world are still wearing the wrong foundation. Aïmara Coupet can vouch for the shady area in the cosmetics industry: "A lot of women with dark-skin complain that they have problems finding what they are really looking for, or even, still feel excluded from the offer of some brands."

In order to address these needs, more and more brands like L’Oréal with its improved Make up Genius console, and more recently, Bare Minerals with its Made-2-Fit app, are developing technology to help consumers find the perfect shade match.

Beyond colour

While the colour of the skin remains one of the challenging elements, Coupet says texture, density, hyperseborrhea, dyschromia are also elements to take into consideration for an optimal product result.

Coupet is pleased to see however, that cosmetics counters across the globe are featuring more and more products designed for black and mixed skins. For her, BlackUp, Fashion Fair, Iman, Black Opal are all examples of how the beauty market is taking a step in the right direction. Coupet applauded universal colour cosmetics label Stellar’s efforts to cater to medium beige-toned skins and offer women in the Middle East, Asia and North Africa high-performance makeup.

Stellar's Limitless foundation comes in 22 shades and has a broad spectrum (...)

Stellar’s Limitless foundation comes in 22 shades and has a broad spectrum of undertones covered. - Photo: © Stellar Monika Deol / Instagram

Stellar’s vegan and cruelty free Limitless foundation ($38) line boasts 22 shades, tailored to match skins’ olive peach, pink, yellow, golden or red undertones. Indian-born and Canadian-raised Monika Deol’s Stellar range aimed at ’middle-of-the-pack’ complexions, is currently retailing online at and in stores in North America, priced from $22.

Brazil Beauty News with AFP/Relaxnews

© 2017 - Brazil Beauty News -

latest news
Thermolat: Symrise's new warming ingredient

Thermolat: Symrise’s new warming ingredient

Symrise’s new sensory ingredient creates a feeling like gentle warm sunshine on the skin. Thermolat was developed for use in creams, gels and balms to provide pleasant, relaxing and long-lasting effects without feelings of stinging or burning. According to the cosmetic ingredients supplier, 71% of consumers would like to feel an (...)

read more
Experts’ views
Gesturecare. Shape up your natural beauty.

Lipotec - Lubrizol
Gesturecare. Shape up your natural beauty.

Gyms and personal trainers specialized in facial exercises are becoming more common today, and many celebrities have become great defenders of this new movement. Those who practice it ensure that a healthier complexion and beautiful glow can be achieved in just a few short days and that in a matter of few months the results become (...)

read more