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Markets & trends

Clarins make-up wears Brazilian colours for summer 2014

Clarins naturally thought about Brazil – the star country this summer – to inspire joy, celebration, music, escapism and beauty. The summer 2014 collection intensely enhances the look with bright colours dominated by Curaçao blue, lightly coloured full lips and a tanned, glowy complexion. Suzy Lebert, the Make-up International Marketing Director of the brand, justifies and comments upon this inspired choice.

Suzy Lebert, Make-up International Marketing Director, Clarins

Suzy Lebert, Make-up International Marketing Director, Clarins

Beyond the fact that the entire world will have their eyes riveted on this country this summer, choosing Brazil as a source of inspiration and creation made several reasons coincide, starting with the significant role of make-up in this country,” underlines Suzy Lebert.

Eyes, lips, face

Cobalt blue echoes the typical vibrant colours of this country, and gives the pitch to the eye palette with bright coral and amber shades. Vibrant Black and Blue are also available in the Truly Waterproof range of 12-hour continuous hold mascaras. “In Brazil, everything is important in make-up, your look, mouth and complexion. We thus worked with this goal in mind, while remaining truthful to our will to sublimate women naturally, and not to transform them”.

Lips can wear the Lip Balm Crayon, available as a limited edition in five colours, and which both provides a coloured transparent effect and hydrating care. The skin is lit up with a compact powder with lucky charm prints of Brazilian bracelets, and the iridescent oil nourishes and brightens without any excess.

Brazilian and responsible sourcing

But the more profound reasons that guided us towards choosing Brazil are elsewhere. As a plant expert brand seeking to preserve life and populations, Clarins’ DNA is naturally associated to this country. We source several of our ingredients in this region, and in 2013 we committed to responsible beauty practices by taking part in a programme aiming to protect a native community in Amazonia. The price of each The Essential palette was paid back to this community, as make-up is deeply rooted in their culture. Again, wearing make-up is part of Brazilian codes at all levels of the population,” concludes Suzy Lebert.

Kristel Milet

© 2014 - Brazil Beauty News - www.brazilbeautynews.com

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