The beauty brand has signed up the American singer, model and actress Ciara as its new brand ambassador.
Revlon teased the upcoming announcement of its latest brand ambassador on its Twitter and Instagram accounts. The brand shared photos and a video in which Ciara’s silhouette was easily identifiable, strutting her stuff in a red jumpsuit and in a black dress with fishnet sleeves and a cutaway at the waist. The cosmetics brand then officially confirmed the name of its new ambassador Tuesday.
This isn’t the first time that 30-year-old Ciara — whose six studio albums include "Ciara: The Evolution," released in 2006 - has been signed up to represent a major brand. The singer previously posed for Roberto Cavalli for the fall/winter 2015 season.
The American singer, who has almost 14 million Instagram followers, is set to join the current gang of Revlon brand ambassadors, alongside Jessica Alba, Claudia Schiffer, Cindy Crawford, Jessica Biel, and more recent partners Halle Berry, Olivia Wilde and Emma Stone.
Revlon is expected to unveil the first shots from its Ciara campaign very soon. The first shot will be released on the 22nd of October 2016 and the first campaign will be launched on November 2016.