Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Companies & industry

Chromavis-Fareva is investing over 50 Million euros in Italy in a new building

The French Group Fareva has decided to invest heavily in Italy in its Chromavis entity. Some 50 million euros have been earmarked to build one of the most futuristic and modern factories ever. On the occasion of a presentation last Monday to a small group of selected people, among which local personalities and some members of the Company, Fabrizio Buscaini, CEO, was visibly moved and proud to unveil - in the presence of Jean-Pierre Fraisse, Vice President of Fareva operations - the 3D images of the future premises that will be operational by 2020 and for which he was one of the main promoters. Explanations...

Fabrizio Buscaini, CEO of Chromavis and Jean-Pierre Fraisse, Vice President (...)

Fabrizio Buscaini, CEO of Chromavis and Jean-Pierre Fraisse, Vice President of Fareva operations

It is true that the architectural project of this new plant, which will also be home to the head office of the Company, is surprising to say the least. First of all, with the colour chosen, black! Then through the concept itself of the first buildings that will house the offices and research laboratories, in the form of faceted cubes emerging from the ground, all of them very generously glazed to let light penetrate everywhere.

Integrated in the plant a mini workshop entirely dedicated to product industrialization, will enable to speed up processes and ensure maximum efficiency while maintaining flexibility.

Finally, the 50,000 m2 site itself settled on a plot of 100,000 m2, will be located in the middle of a lush nature made of gardens and terraces. These new premises will bring together on one site, on the edge of the small town of Offanengo near the city of Crema, all the current offices and factories located in Vaiano Cremasco, Chieve and Crespiatica.

"This is, undoubtedly, the biggest industrial investment in the history of the Fareva Group," explained Jean-Pierre Fraisse. "A project that will become a reality in the coming months and which obviously could not have been possible without the will and financial resources of the Fareva Group", insisted Fabrizio Buscaini.

In 2017, the turnover of Chromavis reached EUR 150 million and the target for 2018 is of 185 million, for a total workforce of 880 employees. The Group owns five R&D centers and serves some 300 customers in 34 countries.

"Our goal is clearly to double our turnover in the medium term. We are the second manufacturer in the sector today in Italy; we want to be the first! To reach this goal we need vision, passion, determination and pride. Everything is moving very fast in the beauty sphere. We can develop new products in less than three months. We have become a real laboratory of ideas where we anticipate makeup products of tomorrow. This new site of Offanengo will be a genuine platform dedicated to innovation and creativity," concludes Fabrizio Buscaini.

Portfolio

© 2018 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
Thermolat: Symrise's new warming ingredient

Thermolat: Symrise’s new warming ingredient

Symrise’s new sensory ingredient creates a feeling like gentle warm sunshine on the skin. Thermolat was developed for use in creams, gels and balms to provide pleasant, relaxing and long-lasting effects without feelings of stinging or burning. According to the cosmetic ingredients supplier, 71% of consumers would like to feel an (...)

read more
Experts’ views
Opportunities for hair color products in Brazil

Juliana Martins
Opportunities for hair color products in Brazil

The economic downturn and the hair color subcategory Retail sales of hair color products may have had a strong ally in the last three years: Brazil’s economic downturn. As a result of Brazilians’ lower available income, many have stopped spending money on certain services, such as professional hair services offered at hair salons. (...)

read more

Features