Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Brazilian cosmetics companies return from Dubai with USD 20.1 million expectations in sales

The participation of 42 Brazilian companies in Beautyworld Middle East - the main trade show dedicated to cosmetic products in the United Arab Emirates, which was held on 14-16 May 2017 in Dubai - resulted in USD 20.1 million in business according to an estimate from Beautycare Brazil, a joint-program by the Brazilian Association of Personal Hygiene, Perfumery and Cosmetics Industry (ABIHPEC) and the Brazilian Agency for the Promotion of Exports and Investments (Apex- Brazil).

Guise Silvério, Beautycare Brazil

Guise Silvério, Beautycare Brazil

Gueisa Silvério, Beautycare Brazil’s manager, highlights the excellent results of this participation for Brazilian companies. "The innovations we made this year, such as the possibility of workshops, trainings and technical demonstrations of the products were very highly appreciated by local buyers and distributors."

Mrs Silvério also insists on the very good outcome for the image of Brazilian cosmetic products generated by new communication actions towards local bloggers and the positive impact of the Buyers Project. "The quality of B2B visitors through the corridors yielded 1,537 contacts in total for Brazilian companies," she said.

© 2017 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
Indie brands take centre stage at MakeUp in Los Angeles

Indie brands take centre stage at MakeUp in Los Angeles

Considering California as being one of the most exciting beauty hubs in the world, one of the place where global trends are emerging, the organisers of the MakeUp in Los Angeles trade show have dedicated a conference session on indie and entrepreneurial brands since the very creation of event in 2016. "Beauty activity has never (...)

read more
Experts’ views
Trend Alert 2018 - Body is the new Face

Leïla Rochet-Podvin
Trend Alert 2018 - Body is the new Face

A more holistic vision of beauty is emerging from the influence of millennials. A new blend of body positivity, wellness, allure, and, sexiness gives a fresh boost to this forgotten business category i.e. body. Promoting a healthy and fit body has become highly popular on social media as much as portraying a healthy lifestyle. It is (...)

read more

Features