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Brazilian brand Phebo, partner of the next MakeUp in SaoPaulo event

Next December, the second edition of MakeUp in SaoPaulo will welcome several new exhibitors, and, for the first time, the Phebo brand, also the partner of MakeUp in SaoPaulo.

Main highlight of the show, as usual, its conferences - with the presence of no less than thirty five experts - around several themes, including foundation trends, but also nail polish trends, and the expectations and opportunities of Brazilian brands.

The brand will present its new make-up and skincare offer in a dedicated area where visitors with have the opportunity to enjoy skincare treatments and make-up sessions.

To note that the show will take full advantage of a currently booming Brazilian make-up market, which despite a general slowdown in the country’s economy, is experiencing true growth. Brazil is taking full advantage of the famous "lipstick" effect. Brazilian woman using make-up products as a foil to the crisis.

Also, for the second consecutive year, the ABIHPEC, the association representing Brazilian beauty industries, will participate to MakeUp in Sao Paulo with a dedicated booth and will present the extent of its offer and services at a conference animated by its President Mr Joao Carlos Basilio da Silva, on the second day of the show.


MakeUp in SaoPaulo
8 & 9 December
Centro de Convençoes Rebouças
Av. Rebouças, 600 - Pinheiros,
São Paulo - SP, 05402-000, Brazil

www.makeup-in-saopaulo.com


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