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Packaging & design

Brazil: the Pochet Goup invests with Qualipac!

The French group has just increased by 15% the surface of Qualipac’s Brazilian plant. "Brazil is a key focus in the global development of Qualipac and of the Pochet group," explains Pierre Marand, the President of Qualipac. "While we were already known in Brazil as a key player in make-up, we stated that we wanted to develop our operations in the world’s largest perfume market... And we have successfully penetrated this segment.

Pierre Marand, Qualipac

Pierre Marand, Qualipac

Brazil Beauty News - What does the industrial potential of Qualipac currently represent in Brazil?

Pierre Marand - The industrial potential has grown significantly over the past two years thanks to increased capacities in terms of injection, the installation of a second coating line and of two vacuum coating bells in addition to the existing one, and finally of new automated assembling and decorating capacities. Brazil is a key focus in the global development of Qualipac and of the Pochet group. We were already a key player in make-up. And two years ago, we announced that we wanted to develop our operations in the world’s largest perfume market. We successfully penetrated this segment with the implementation of efficient synergies based on existing technologies on our French sites. This teamwork is now bearing fruit.

Brazil Beauty News - What were the main industrial investments of the Group in recent months and what are the ones planned for the coming months?

Pierre Marand - We have increased by 15% the physical area of the plant and have also gained space in a relevant optimization approach of flows. We will continue to invest in the production capacity and cost reduction. We are showing our clients that we are ready willing and able to support them. Technology is not everything. The Ipel team has managed to develop remarkable and extremely close relations with our clients. This trust is the most precious thing that we are committed to cultivate and develop with all our customers to serve them even better.

Brazil Beauty News - How is Qualipac’s offer deployed over there in terms of products (by sector)... And to cover more specifically what area?

Pierre Marand - We are still one of the leaders in the Latam region, in the make-up segment, which accounted for 100% of our turnover two years ago. We continued to grow in this segment, while in parallel we started developing perfume applications. They now represent 30% of our sales! This goes to show the trust of our clients in Qualipac’s ability to support Ipel’s growth in the region.

Brazil Beauty News - What are the key clients that you supply?

Pierre Marand - We owe our growth to clients like Mahoganny who was the first to trust us for a solid Surlyn cap. This client is also the first to have worked with the Pochet group via Pochet du Courval in Brazil! We then owed the bulk of our growth to the Grupo Boticario for various perfume brands. Avon and Natura also called upon us and now contribute to our growth. Finally, other U.S. or European customers rely on us, like Elizabeth Arden or Coty, to help them develop their filling operations in Brazil.

Interview by Jean-Yves Bourgeois

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© 2014 - Brazil Beauty News - www.brazilbeautynews.com

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