According to the survey "Brazilian E-Commerce Trends 2017", conducted by BigData Corp. on about 750 thousand online stores in Latin America, Brazil accounts for almost ten times the size of Mexico, which ranks second with an 8.5% share of the market.
Today, approximately 590,000 stores make up the Brazilian e-commerce sector, a rise of 31% compared to 2015, and the lifespan of each site also increased from 94 days in 2015 to approximately 185 days in 2017. Over the last three years, the average annual growth rate is around 25% to 27%, however due to the crisis, the increase was slightly lower from 2016 to 2017 reaching 21%. It is estimated that for 2017 the rate should be close to last year’s figures.
One of the factors that contribute to Brazil’s leading position in the ranking is the interest of Brazilian consumers in good bargains. A recent study by the Credit Protection Service (SPC) showed that 50% of consumers consider "good value" as a gimmick for e-commerce. Another factor is agility (33% of people), with time savings considered as the big advantage of electronic shopping, and yet 27% say that the ease of comparing competing brands and products is what drives them to buy over the internet.