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Packaging & design

Brazil: Albea is investing

With 1,200 people working in its two plants in Mogi and Jundiai, Brazil is one of the Albéa Group’s industrial spearheads in South America. And development prospects remain just as promising. As a proof, the Albéa Group has been investing each year, for the past two years, more than 10% of its turnover. Overview with José Filipe, Executive Vice President, Americas.

José Filipe, Albéa

José Filipe, Albéa

Brazil Beauty News - Brazil, a country where Albéa offer its full range of products and services.

José Filipe - Absolutely! The entire range of products coming from our four activities is available in our two Brazilian sites with namely packaging solutions, tubes, rigid cosmetic packaging, pumps, promotional items and accessories. But pumps, for which we manufacture the engines on site, remain today our most important activity, closely followed by the cosmetic packaging activity. All the more closely followed actually, since everything concerning spray caps and deodorants is developing strongly.

Brazil Beauty News - The habit of offering in South America and also in other parts of the world, a wide range of products and to combine your know-how, is part of your group’s DNA?

José Filipe - Brazil is no exception, indeed... And all our industrial investments are done to this effect. They will represent this year, like in previous years, more than 10% of our local turnover. It started in 2010-2012 with the relocation of the entire cosmetic packaging site from Sao Paulo to the Mogi plant. Then we purely and simply doubled our integrated metallization capacity between 2012 and 2013 on both sites. These industrial investments, also complemented by the training of local teams, are aimed to maintain our leading position in this Brazilian market where we have been operating since 2000! We mustn’t forget all our ongoing initiatives in terms of social responsibility: safety of the teams, involvement in our communities, integration of the most disadvantaged... these are values that we share with our customers.

Brazil Beauty News - The Mogi site has the reputation of being no more and no less than the largest industrial sites in the world? Along with the Jundiai site, you mostly supply South America?

José Filipe - Our factory in Mogi is impressive, it’s true! It extends over 55,000 sqm, and it’s Albéa’s third largest factory. With the site in Jundiai, 90% of our production goes to large local players, mostly in Brazil but also in Argentina, Peru, Colombia – and also to international companies that have settled in the region. And we support the emergence of new regional, small and medium local brands.

Brazil Beauty News - Brazil therefore still remains the Eldorado of the Beauty sector?

José Filipe - Not quite the Eldorado, although few countries in the world have a beauty market that can boast today and for the next fifteen years, an annual growth rate of 5% to 8%! And on top of it, don’t forget that the country has 200 million inhabitants... Perfume, skincare, make-up therefore remain sectors where growth is not ready to slow down. And distribution networks are rapidly changing. All this amply justifies our commitment and investments in the country.

Brazil Beauty News - A word on the new launches to which you took part in Brazil.

José Filipe - We recently participated to the launches of the deodorant and perfume line Quasar and of the Make B. fragrance line by Boticário, to Natura’s new fragrance Urbano and to Jequiti’s new deodorant.

Interview by Jean-Yves Bourgeois

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© 2014 - Brazil Beauty News - www.brazilbeautynews.com

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