Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Birchbox opens first store in New York

Birchbox, the company known for its beauty and grooming product subscription service, has just announced the opening of its first brick-and-mortar store in New York.

In the heart of Manhattan’s Soho district, Birchbox is opening its first physical retail space on July 11. In addition to offering over 2,000 products from the company’s 250 partner brands, the boutique will regularly offer beauty and hairstyling workshops so that clients can learn from the experts.

The first Birchbox store opened July 11 in Manhattan © Birchbox

The first Birchbox store opened July 11 in Manhattan © Birchbox

Those familiar with the concept will be happy to find an inperson version of the e-shop, complete with their favourite cosmetics, while newcomers will be able to fill out a questionnaire to find the products that best fit their profile.

Finally, the brand’s famous boxes are still in the picture thanks to a "Build Your Own Box" area, where clients can choose five beauty and grooming products to include in their customized sampler. Enough to make the cosmetics counters of New York’s major department stores jealous?

AFP/Relaxnews

Portfolio

© 2014 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
The third edition of MakeUp in LosAngeles...

The third edition of MakeUp in LosAngeles...

The third edition of MakeUp in LosAngeles will open its doors on February 7 and 8 2018 in a new venue, the Barker Hangar, concomitant to the first edition of Luxe Pack Los Angeles. The event’s conference programme will feature thirty speakers hosting fifteen conferences and half a dozen round tables focused on the new beauty (...)

read more
Experts’ views
Holiday Retail Insights

Laurence Bacilieri
Holiday Retail Insights

This year, the Thanksgiving weekend sales (Nov. 24-27) promised to be excellent. Good news, 45 % of Americans already started their Christmas shopping before the first of November. As many as 79 % of the retailers started offering discounts and promotions earlier than last year, and 17% of consumers said they did not want to (...)

read more

Features