Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Biotherm Homme celebrates the success of its Aquapower hydration range with David Beckham

French luxury skincare brand Biotherm Homme has chosen Madrid to celebrate the success of its Aquapower hydration range with brand ambassador David Beckham.

"I am so happy Biotherm Homme invited me to Madrid, a city I lived in for four years. Today we celebrate a new chapter in the Aquapower success story," said David Beckham.

"My morning skincare routine is pretty fast - I quickly shower, cleanse, and moisturize my face. Aquapower is great in the morning; it is like a cool splash of water on my face and it is so refreshing. When I use it, I know I have done something good for my skin," said David Beckham.

Biotherm Homme Aquapower Gel provides the necessary daily hydration for men’s skin in a fresh texture. The brand announced two new products in the Aquapower range: Aquapower Fresh Water Gel a fresh gel formula able to lower the skin temperature by 2ºC, and Aquapower Daily Defense SPF 14 the sun protection necessary to prevent premature ageing.

David Beckham is Biotherm Homme first global ambassador. The relationship will continue with several joint projects planned for men’s skincare and grooming products, the details of which will be revealed before the end of the year.

During his day in Madrid, David Beckham met with actors Alex González and Maxi Iglesias and model and Biotherm Ambassador Ariadne Artiles. Together they launched new Aquapower #GreatStart digital campaign, inviting men to give their day a great start with Aquapower Gel.

Portfolio

© 2017 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
FCE Cosmetique 2017 marked by record public attendance

FCE Cosmetique 2017 marked by record public attendance

FCE Cosmetique and FCE Pharma, which took place on 23-25 May 2017 at São Paulo Expo recorded an unprecedented level of attendance, receiving 15,400 visitors, a growth of 9% compared to previous year. At the opening ceremony, Geraldo Alckmin, Governor of the São Paulo State, highlighted the efforts of the Government for the (...)

read more
Experts’ views
Green alternatives to microplastic beads

Lipotec
Green alternatives to microplastic beads

Sustainability has become a big concern in our time. The fight against plastics has hardened and consumers are looking for environment-friendly products to reduce the human footprint on Earth. In the skin care industry, the plastic microbeads, historically used in physical exfoliants, have been questioned in many countries for their (...)

read more

Features