Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Companies & industry

Berdoues bets on the growth of niche perfumery in Brazil

Already present in Latin America for 20 years with brands Molyneux and 1902 Eau de Cologne Tradition, French group Berdoues now banks on the boom of high perfumery in Brazil and distributes their exclusive Grands Crus range in several points of sale across the country.

Berdoues - Collection Grands Crus - Photo: © Groupe Berdoues Parfums et (...)

Berdoues - Collection Grands Crus - Photo: © Groupe Berdoues Parfums et Cosmétiques

Launched in 2015, it took only a few months for this premium line to conquer more than 25 markets, in Europe, the USA, the Middle East, and even in Asia. “Founded in 1902 by Guillaume Berdoues, the company presents a real beautiful story of perfume creation and manufacturing, and we entirely make our fragrances ourselves. So, given our strong culture, Sophie Berdoues, the group’s current President, decided to support the niche perfumery wave and develop a luxury line of beautiful perfumes,” explains Alain Bastoul, the group’s Export Director. Similarly to exceptional wines, delicate materials and care are what made the collection immediately popular.

A bet on Brazil

It is in this context that the group entered the market with eight references, in partnership with Cristiane Vilar, the only distributor dedicated to niche perfumery in Brazil, and the founder of the Cosmopolitan do Brasil store in Brasilia.

Available in Brazil for the equivalent price of EUR 120, which includes the extra cost associated with the entry taxes, the Grands Crus perfumes are sold in four points of sale at this stage, including Cosmopolitan do Brasil. “We are hoping to open about twenty doors in the long run, by choosing exactly which retailers love beautiful perfumery,” asserts Alain Bastoul.

In this country, where perfume is king, the most famous brands also remain the most popular among Brazilian consumers, who are keen on well-known classics. Nevertheless, under the influence of initiatives like Cosmopolitan do Brasil and of the American model, Brazil is gradually opening to alternative perfumes.

It has a great potential, as Brazilians travel a lot and can see what is going on elsewhere. The demand is going to rise,” Alain Bastoul declares, before concluding that “alternative perfumery is likely to make up 10% of market shares for the three years to come.

Kristel Milet

Portfolio

© 2016 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
Qualipac and Verescence winners of the Luxe Pack in Green Awards Monaco 2018

Qualipac and Verescence winners of the Luxe Pack in Green Awards Monaco 2018

On the occasion of the 31st edition of Luxe Pack Monaco, the Luxe Pack in Green awards jury deliberated to designate the 2018 winners. Every year the most environmentally friendly packaging solutions and corporate social responsibility initiatives receive recognition. Qualipac wins the award in the Packaging Solutions category (...)

read more
Experts’ views
When spirituality infuses our cosmetics - USA trends

Cosmetics Inspiration & Creation
When spirituality infuses our cosmetics - USA trends

Recently, the power of stones has made a major come back, with an upsurge of appetite for wellness and well-being, as the notion of physical well-being extends now towards mental well-being. In an hyperconnected society, the need to disconnect from devices has increased, and the desire to reconnect to oneself has never been so (...)

read more

Features