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Beraca receives IMO’s “For Life Certification” for range of mineral clays

Beraca’s range of cosmetic grade coloured clays Beraclays has been audited and certified by internationally recognized certification body IMO (Institute for Marketecology), part of the Ecocert Group, under the For Life Program.

The Beraclays extraction and processing operation was recognized for its (...)

The Beraclays extraction and processing operation was recognized for its commitment to socially and environmentally sustainable practices

The certification endorses Brazilian supplier’s commitment to environmentally sustainable practices, ethical sourcing, and responsible extraction and production methods. The For Life Program also recognizes the company’s contribution to local development, excellent working conditions and socially responsible certified production.

Beraca’s Amazonian White Clay, the only Beraclay sourced from the Amazon region, has also been certified according to the control procedures of the Fair For Life Program for fair trade and responsible supply chains. This certification asserts that the company’s business model is oriented towards fair practices based on a fair pricing policy and a respectful dialogue with its suppliers.

Efficacy too

With the substantial increase in the demand for mineral clays in the cosmetic industry, the ability to offer clinically proven results - due to the unique mineral profile of the Beraclays - has become a strong competitive advantage. Beraca has used a third party clinical testing facility to conduct placebo-controlled studies and prove the benefits of its clays for hair cuticle repair, hair color protection, acne and sebum reduction, and skin elasticity and firming,” adds the company.

As a consequence, Beraca’s clays have also been tested for their antioxidant activity, rheological behaviour, thermogravimetry (TG) and cation exchange capacity (CEC). “Each product features detailed technical information and specifications, including safety data sheets and heavy metal analysis. This allows manufacturers to assess their suitability for use in different cosmetic products. All Beraclays are hypoallergenic, highly stable colours, containing no artificial dyes or pigments. They are currently marketed worldwide and available in stock in Brazil and the US,” the company states.

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