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Industry buzz

Beraca launches "We Bridge", its new global communication campaign

Beraca - a leading provider of natural and certified organic ingredients sourced from the Brazilian biodiversity, including the Amazon rainforest, for the cosmetics, pharmaceuticals and personal care products - has launched "We Bridge," a new global communication campaign, which aims to illustrate the different business activities and focuses on the relationship between the production chain and consumers though the connection between the forest and urban life.

Pictures mixing nature and technology have been created, such as a picture of a forest and a big city that merge into a single image. The final goal is to show that Beraca is able to connect efficiently and sustainably two different universes.

"When we chose to reshape our communication, we though of something that would highlight how the company is aggregating all the components that add value to the supply chain thus allowing each product to become a true story that will spread worldwide," says Daniel Sabará, Executive Director of the Health & Personal Care business at Beraca.

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