Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Beauty remains a priority for Brazilian consumers

Despite the crisis that is hitting the country, beauty expenditures remain a priority for many Brazilian consumers, reveals a study by the Credit Protection Service (SPC Brazil) and the National Confederation of Shopkeepers (CNDL). [1]

Brazilian consumers explain that financial difficulties linked to the country’s current crisis has led them to cut spending such as going out in bars and restaurants (35.4%) and travelling (30.9%). Cuts in purchases of clothes, accessories and shoes (29.2%) rank third, followed by cuts on paying cable TV (19.7%) and the use of fixed and mobile phones (18.8%). Cuts on beauty salon spending only rank sixth, with 16.7% Brazilian consumers mentioning them.

Despite the crisis that is hitting the country, beauty expenditures remain (...)

Despite the crisis that is hitting the country, beauty expenditures remain a priority for many Brazilian consumers. (Click on the image to enlarge it.)

Health clubs (11.3%), cosmetics (6.8%) and treatments in aesthetic clinics (6.4%) are the expenditures least likely to be cut because of the crisis, after cinema and theatre visits (16.5%), household expenses (13.9%) and purchase of sweets, snacks and beverages (13.2%).

Half of the respondents also explain that their decision on which expenditure had to be cut was based the items that they considered less important on a daily routine.

Footnotes

[1Method: 790 consumers of both genders, all social classes and over 18 years were polled in the 27 Brazilian states. The margin of error is 3.5 percentage points for a margin of confidence of 95%.

© 2016 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
Centdegrés designs Eudora's new eau de parfum: Impression

Centdegrés designs Eudora’s new eau de parfum: Impression

Impression, the latest men’s fragrance by Eudora, aims sophisticated consumers with woody and amber notes based on cistus labdanum, musk and patchouli. The Boticario Group brand has entrusted Centdegrés for the bottle design. The agency took inspiration from an hourglass symbolizing time and the importance to take advantage of (...)

read more
Experts’ views
Feed the skin with a colorful beauty routine

Lipotec
Feed the skin with a colorful beauty routine

Nowadays more and more consumers of all ages are concerned about the environment and the human footprint they leave on the Earth. A healthy life in harmony with the planet has become an essential goal in our time. People have become more cautious and conscious of their consumption patterns - from the food they eat to what they wear (...)

read more

Features