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Beauty remains a priority for Brazilian consumers

Despite the crisis that is hitting the country, beauty expenditures remain a priority for many Brazilian consumers, reveals a study by the Credit Protection Service (SPC Brazil) and the National Confederation of Shopkeepers (CNDL). [1]

Brazilian consumers explain that financial difficulties linked to the country’s current crisis has led them to cut spending such as going out in bars and restaurants (35.4%) and travelling (30.9%). Cuts in purchases of clothes, accessories and shoes (29.2%) rank third, followed by cuts on paying cable TV (19.7%) and the use of fixed and mobile phones (18.8%). Cuts on beauty salon spending only rank sixth, with 16.7% Brazilian consumers mentioning them.

Despite the crisis that is hitting the country, beauty expenditures remain (...)

Despite the crisis that is hitting the country, beauty expenditures remain a priority for many Brazilian consumers. (Click on the image to enlarge it.)

Health clubs (11.3%), cosmetics (6.8%) and treatments in aesthetic clinics (6.4%) are the expenditures least likely to be cut because of the crisis, after cinema and theatre visits (16.5%), household expenses (13.9%) and purchase of sweets, snacks and beverages (13.2%).

Half of the respondents also explain that their decision on which expenditure had to be cut was based the items that they considered less important on a daily routine.

Footnotes

[1Method: 790 consumers of both genders, all social classes and over 18 years were polled in the 27 Brazilian states. The margin of error is 3.5 percentage points for a margin of confidence of 95%.

© 2016 - Brazil Beauty News - www.brazilbeautynews.com

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