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Beauty Fair to feature makeup contest for professional makeup artists and students

The competition will be held in a ring, with participants split into three categories: social, editorial and artistic makeup.

The 11th edition of Beauty Fair, International Professional Beauty Trade Show, to be held in São Paulo on September 6th and 7th, will include a makeup contest for professional makeup artists and students. The competition was inspired by mixed martial arts and will have its own ring, the MMA Arena (‘Masters of Make Up in Action’), sponsored by makeup brushes and accessories manufacturer Klass Vough.

A prototype of the MMA Arena at Beauty Fair 2015

A prototype of the MMA Arena at Beauty Fair 2015

Contestants will be assessed by a jury of renowned makeup artists in Brazil, who will analyze each step laid down in the contest rules. The aim is to discover new talents - including amateurs - in the makeup industry as well as upcoming trends.

The audience will be able to follow the contest at close range, with the competition being divided into three categories: social makeup, fashion/editorial makeup and scenic/artistic makeup. Contestants can select a particular category or register for all three.

The contest will concentrate on students on September 6th while professionals will compete on September 7th. The first placed in each category will win a Klass Vough professional makeup case and have their work featured in Beauty Fair’s VIVABELEZA magazine.

A prototype of the MMA Arena at Beauty Fair 2015

A prototype of the MMA Arena at Beauty Fair 2015

Beauty Fair 2015 will take place at the Expo Center Norte, from September 5th to 8th. The event has become a tradition and is celebrating 10 years since its launch, with an exclusive focus on the manufacturer, wholesaler and beauty professional. Those interested in attending can take part in congresses and workshops, both organized by the Hair, Esthetic & Spa, Makeup, Nail Care and Business sections. The exhibiting companies will be organized in the exhibition floor by business objective.

© 2015 - Brazil Beauty News -

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