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BASF presents the Beauty in the Raw concept

On the occasion of the first edition of in-cosmetics Brazil, BASF presented its diverse range of ingredients - one of the largest and most differentiated within the global personal care market.

Visitors to the booth BASF were introduced to the "Beauty in the Raw" concept, featuring ancient beauty rituals that are currently at the core of many personal care products. As part of the Care Creations ™ brand, the “Beauty in the Raw” concept offers an extensive range of ingredients and the history of some raw materials, such as kelp, moringa seed oil and palm kernel.

Vibracolor® Moonlight Blue - Photo: BASF / Magnus Winter, 2014

Vibracolor® Moonlight Blue - Photo: BASF / Magnus Winter, 2014

At the event, BASF launched Vibracolor® Moonlight Blue, a new hair dye characterized by high colour intensity and excellent stability when washed, even at low dosage. The Brazilian market for hair dye is one of the largest in the world and the Vibracolor Moonlight Blue aims to meet the stringent requirements of this market. Easy to formulate the Vibracolor Moonlight Blue introduces a range of modern colours - from the lightest to the darkest.

In addition, one of the main attractions of the fair was the Dehyquart® Flex, an ingredient for hair conditioning and for treatments tailored to the needs of the Latin American personal care market. Launched by BASF in 2013, the ingredient has undergone new performance testing. Dehyquart Flex features cationic agents, and conditioners that are also effective as treating agents. "Developed in Brazil, the product responds to the demands of local consumers and provides many benefits such as improved combing on wet and dry hair, increased brightness, volume control and frizz effect," explains BASF.

© 2014 - Brazil Beauty News - www.brazilbeautynews.com

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