Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Barba Urbana launches new hair wax

Barba Urbana - a Brazilian dermocosmetic brand founded in 2015 to provide personal care products dedicated to men - is launching Cera para Cabelo Bronx (price: R$ 40,00). The new hair wax was specially developed for modern men, it models the hair, gives medium fixation and crystal glow effect. "The Bronx wax’s formulation features ingredients capable of imparting shape, definition and texture to the hair," explains Renato Lima, Marketing Director at Barba Urbana.

According to Renato, the product provides deep moisturization and revitalization to the hair fibres, reducing water loss and dry appearance. As for the way of use, Renato explains that the wax should be applied to dry or wet hair, from the ends to the root. "With the aid of a comb or brush, spread the product evenly through the threads and shape it any way you want," Renato concludes.

latest news
Focus
The third edition of MakeUp in LosAngeles...

The third edition of MakeUp in LosAngeles...

The third edition of MakeUp in LosAngeles will open its doors on February 7 and 8 2018 in a new venue, the Barker Hangar, concomitant to the first edition of Luxe Pack Los Angeles. The event’s conference programme will feature thirty speakers hosting fifteen conferences and half a dozen round tables focused on the new beauty (...)

read more
Experts’ views
Holiday Retail Insights

Laurence Bacilieri
Holiday Retail Insights

This year, the Thanksgiving weekend sales (Nov. 24-27) promised to be excellent. Good news, 45 % of Americans already started their Christmas shopping before the first of November. As many as 79 % of the retailers started offering discounts and promotions earlier than last year, and 17% of consumers said they did not want to (...)

read more

Features