Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Avon will market Coty’s fragrances in Brazil

Coty and Avon Products have decided to join forces in Brazil. According to the terms of the tow companies’ partnership agreement, select Coty fragrances will be marketed and sold through Avon Brazil’s network of 1.5 million independent sales Representatives.

Brazil, Avon’s largest market, is also the largest fragrance market globally. The deal brings together Avon’s extensive network of Representatives in Brazil and Cotys portfolio of celebrity and lifestyle fragrance brands (Lady Gaga, Beyoncé, Davidoff, Kate Moss, etc.) in an effort to increase both companiesʼ global fragrance market share, consumer loyalty and brand appeal in Brazil.

This commercial partnership allows Coty to expand its geographical reach and strengthen our footprint in the emerging markets, with Brazil being a key driver in our growth strategy,” said Renato Semerari, President, Coty Beauty. “Avons extensive experience in Brazil makes the company an ideal partner.

© 2014 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
Thermolat: Symrise's new warming ingredient

Thermolat: Symrise’s new warming ingredient

Symrise’s new sensory ingredient creates a feeling like gentle warm sunshine on the skin. Thermolat was developed for use in creams, gels and balms to provide pleasant, relaxing and long-lasting effects without feelings of stinging or burning. According to the cosmetic ingredients supplier, 71% of consumers would like to feel an (...)

read more
Experts’ views
Genderless innovation based on neuroscience

John Jiménez
Genderless innovation based on neuroscience

The history of dance is rich in innovations, from the first creations of ballet master Jean-Georges Noverre, to the modern dance of Isadora Duncan, Martha Graham, Rudolph Nureyev or Pina Bausch until the modern interpretations of Britain’s Got Talent finalist Yanis Marshall. The famous peer-reviewed academic journal Science launched (...)

read more

Features