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Packaging & design

Aptar: A new perspective on cosmetic oils

At this year’s Luxe Pack Monaco show, Aptar Beauty + Home focused on a trend that stands out across all segments of the beauty sector: oil. In a stand named “Atelier des Huiles” ("The Oil Workshop"), the beauty packaging specialist adapted its whole offer to formulations that are currently experiencing record growth.

Facial skincare, sampling and promotion, fragrance, haircare and sun care ranges: Aptar showcased innovations for almost all the categories that may be formulated with oil.

As far as facial skincare is concerned Aptar Beauty+ Home presented two specific packaging solutions: a special edition of the airless stylus pen Serumony, and Oilmist, a new pump for all over dry oils

With its “press to dispense” method, Serumony oil edition is “the perfect way to get the right dose of ultra-liquid and ultra-delicate formulas”.

By pressing once, the consumer can get a 70μl drop. It is therefore easy to choose and control the quantity of formula required. Once the right dose obtained, the consumer just has to lock the push-button by turning it a quarter of the way around and replace the cap, then the formula is protected from contact with the air. Another plus: zero risk of spillage onto the bottle neck or outside the bottle, since this beauty elixir is “captured” in an airtight bottle.

According to Aptar, Serumony oil edition is compatible with most nourishing facial oils.

For its part, the new Oilmist pump allows oil to come out in a spray. The soft, modular pump is used to control dosage and the long, continuous spray releases an ultra-thin mist. This pump is available in metal or plastic with a crystal cap option.

For sampling and promotion,Aptar Beauty + Home also offers the Oilmist technology in a Mini Packaging version: Travel Oilmist, a portable package for an even spray. “The perfect size to address two market trends: Try before you buy and On-The-Go,” says Aptar.

In the perfume sector, Aptar Beauty + Home is continuing to focus on the intimate and sensual experience of Note, with a special version for perfume oils. A preview of Note Oil Edition was presented at Luxe Pack, in partnership with Firmenich for the formulation and the glass faVerreries Brosse, using their Up&Down technology to realize a unique bottle design.

For the hair care and sun care markets Aptar Beauty + Home is launched two new solutions:

- With oil becoming increasingly important in haircare routines, Aptar Beauty + Home has expanded its lotion pump range with the new PZ Lark - a new cosmetic pump designed to address the needs of professional lotions and high-end haircare products. Featuring the renowned PZ pump technology, the PZ Lark has a soft actuation even with highly viscous formulas. Its new design and its discreet engine address the trend towards transparent packaging widely seen in the luxury and professional haircare markets.
- To address the trend for oil based and high viscosity formulas in sun, hair and body care Aptar Beauty + Home presented the PZ Sprayer with a new insert technology for demanding formulas and a very homogenous and even spray.

V.G.

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© 2016 - Brazil Beauty News - www.brazilbeautynews.com

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