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Industry buzz

An anti-cellulite liquid that turns into cream on contact with humid skin

Lipofeme Nano Shower by Extratos da Terra is an "anti-cellulite product with deep permeation into the skin and a prolonged and programmed action that lasts up to 8 hours after application." According to the Santa Catarina based company, the keystone of this efficiency is the use of nanotechnology. The product provides a combination of nanoencapsulated actives, a technology that uses nanoparticles with an average diameter of 250 nanometres, that is to say a technology that allows the permeation of actives into the deeper layers of the skin.

"One of the advantages of the use of nanotechnology in the Lipofeme formula is the rapid effect perceived by consumers. Efficacy tests carried out by laboratories accredited by ANVISA show that 95% of participants perceived positive results after correct use of cream during 30 days," said the company.

The main active ingredients of Lipofeme include Camellia Sinensis oil, Safflower oil and coconut oil.

Lipofeme has a liquid aspect but it turns into cream on contact with the humid skin after bathing.

Priced R$ 139, the product is available in beauty retails throughout Brazil and on the brand’s online store at www.extratosdaterra.com.br

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