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Industry buzz

Albéa Tips Studio: an applicator for every makeup effect

On the occasion of the latest Luxe Pack tradeshow in Monaco, Albéa, the world leader in mascara, presented its new platform Albéa Tips Studio, which brings together all of the group’s expertise in applicators, from fibre or plastic mascara brushes to lipgloss and eyeliners.

Albéa has been developing applicators for more than 30 years. To let brands offer all the makeup possibilities that women dream of, Albéa invents application solutions that transform the user experience and make new makeup effects possible. With the opening of a new manufacturing unit in Bottanuco, Italy, our global centre of expertise is enhanced with a development and testing facility,” explains the company.

While the research and development is made in Italy, Albéa’s applicators are produced at the group’s regional platforms: in Italy for Europe, in the USA and Mexico for America, and in China for Asia.

Albéa Tips Studio’s latest creations:

- Lash Mania mascaras, the new plastic fiber mascara family with catwalk-fabulous makeup effects.

Lash Mania

Lash Mania

- Love Affair lipglosses with smart, attractive and ergonomic applicators.

Love Affair

Love Affair

© 2014 - Brazil Beauty News - www.brazilbeautynews.com

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