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Industry buzz

After Sao Paulo, Yves Rocher opens a store in Rio

After Morumbi in December, and Center Norte in May in Sao Paulo, Yves Rocher is now opening a third store at the Barra Shopping Mall in Rio, a few days before the World Cup kicks off.

Yves Rocher, Serum Elixir 7.9

As Director of the Africa, Middle East & Brazil area Arnaud Williart had recently told Brazil Beauty News, Yves Rocher plans to open about ten sales outlets by the end of the year, in addition to its online store launched last May, www.yvesrocherfrance.com.br. After six months getting established, the French Botanical Beauty® brand is already compiling Brazilian women’s It List for its products, the Serum Elixir 7.1, the nail lacquer, and the rinsing vinegar for the hair care ritual.

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