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Companies & industry

Adhespack expands its portfolio with the acquisition of SkinLab spurred on by annual growth of 30%

With a focus on overseas opportunities, the company has an office in the US and distributors throughout Europe, and plans to open subsidiaries overseas.

Daniel Almeida, executive director at Adhespack

Daniel Almeida, executive director at Adhespack

A sales rep is strategically positioned in the middle of the store or approaching customers as they pass by the entrance door. She holds a perfume bottle in her hands and sprays on paper strips. Despite being a familiar scene for most consumers, the traditional way of sampling perfumes may have its days numbered.

It is now possible to use a self-service device to collect a tag with a sample of fragrance or makeup product thanks to an idea conceived by Brazilian company Adhespack, which then created and patented it worldwide as Self Sampling.

Adhespack was founded in São Paulo in 2000 and specializes in developing solutions for fragrance and cosmetic sampling. “We serve most companies in the personal care, fragrance and cosmetics industry operating in Brazil and also have a share of the international market,” says Daniel Almeida, executive director at Adhespack.

From an innovation point of view, the Self Sampling system is the main product in our latest catalogue. It’s an elegant, intelligent and interactive way of sampling that avoids product waste and ensures improved safety and hygiene for the consumer,” Almeida says. He also highlights other products from the Adhespack portfolio such as the Scent Tag, a scented paper designed for letters, bags and packaging, or simply to add a fresh scent to drawers and small rooms; the Scent Crystal, which allows fine fragrances to be applied directly onto printed materials, including flyers and magazine ads; and the Make Up Sticker, used to promote makeup products through accurate color reproduction.

Adhespack's Self Sampling system

Adhespack’s Self Sampling system

Adhespack saw its turnover grow at an average annual rate of 30% over the last three years and took an important step in its expansion strategy at the end of 2015 with the acquisition of SkinLab Cosméticos. Over the last 12 years, SkinLab has been operating in the creation, formulation, production and bottling of cosmetics for third parties as well as carrying out tests and analysis and drawing up technical assessments and certifications under Brazilian and international standards.

Our aim is to expand the portfolio for both companies so they have a greater market share. As a result of this acquisition, we will develop a new range of sampling solutions, including flacons, blister packs and sachets. Although 2016 is proving to be a very difficult year due to the economic and political situation in Brazil, Adhespack expects to continue growing on the domestic and foreign fronts,” Almeida says.

The company made its debut overseas three years ago. By taking part in international trade fairs and events, its directors saw an opportunity to take the brand to other countries. Adhespack now has an office in the US as well as distributors in Spain, France and the UK, with foreign sales accounting for 20% of total revenues.

There is still a big potential market for international growth,” he says. Almeida believes the company has only started its expansion project overseas and higher sales volumes indicate it will shortly need to open international subsidiaries. “We are already assessing the possibilities and getting ready for this next step,” he adds.

Renata Martins

Portfolio

© 2016 - Brazil Beauty News - www.brazilbeautynews.com

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