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Edition: Brazil
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Ingredients & formulation

A successful first edition for in-cosmetics Brasil

in-cosmetics Brasil is now established as a firm fixture in the international personal care industry calendar with the success of the 2014 event. According to the organisers, more than 80% of the space at the 2015 edition has already been booked.

in-cosmetics, the leading brand of events dedicated to personal care raw materials, held its first exhibition in Latin America this year, on 9-10 September at the World Trade Centre in São Paulo. The event welcomed over 2,100 unique visitors, 10% of whom came from countries such as Argentina, Colombia, Chile, Peru and the US, among others, and was deemed by all in attendance as a great success. It gathered together 192 exhibitors from 33 countries on 158 stands, presenting more than 1,000 products.

Furthermore, 80% of the space for the 2015 edition was booked before the 2014 event closed its doors. Next year’s event will take place on September 30-October 1 at the Expo Center Norte, in São Paulo, a much bigger exhibition centre.

"With a specific focus on cosmetic raw materials, we were very well received by the industry, confirming that we are on the right track to becoming the best meeting place for personal care professionals in Latin America," said Daniel Zanetti, Exhibition Manager of in-cosmetics Brasil.

On the Innovation Zone, exhibitors presented 10 of their newly launched products and Mintel presented 12 innovative finished products of interest to the Brazilian market for skin and hair. Mintel’s selection was made from various worldwide sources and the criteria for their choice were products offering protection against urban aggressor factors (pollution), anti-aging and customization (adapting the product to customer needs). According to Vivienne Rudd, Mintel Director of Innovation, Beauty and Hygiene and in charge of the Innovation Zone, visitors to in-cosmetics Brasil were delighted with the products. “I wasn’t expecting so many people. It was a great opportunity to meet and talk to many of our clients. The visit was indeed high quality.

According to João Carlos Basilio, president of the Brazilian Association of the Toiletries, Fragrance and Cosmetics Industry (ABIHPEC), in-cosmetics provided the sector’s small and medium-sized businesses with access to innovative raw materials that can be incorporated into products, creating new formulas. Considering that over 65% of the in-cosmetics booths were taken by international companies, João Carlos Basilio said it would have a very positive impact on Brazil’s personal care sector.

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© 2014 - Brazil Beauty News - www.brazilbeautynews.com

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