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4th edition of in-cosmetics Latin America to open its doors tomorrow

in-cosmetics Latin America 2017 is expected to be the biggest edition in the event’s four-year history. Aimed at formulators and R&D professionals in the personal care industry, the exhibition is set to welcome more than 3,000 visitors from all over the continent when it opens its doors at Expo Center Norte in São Paulo from 20-21 September 2017.

Latin America continues to be a key growth market for the global beauty industry. According to research by Mordor Intelligence, the Latin America (LATAM) Cosmetic Products industry is projected to reach $68.92bn by 2020. Rising disposable incomes, a greater inclination to spend more on appearance, a growing teenage population and large unpenetrated geographical regions are some of the drivers behind this growth.

Plans for the 2017 exhibition largely reflect the growth in the market. Not only is the event set to attract more visitors than in previous years, but it has also expanded its exhibitor and educational offering to cater to this growing audience. More than 200 international suppliers of raw materials, consumables, fragrances, laboratory equipment and testing/regulatory solutions, including 95% of the world’s largest suppliers such as Dow, Ashland, Croda, Lubrizol, Clariant, Solvay and Evonik, exhibit at the event.

This year’s top features include:

- The Make-Up Bar, an opportunity for exhibitors to showcase their expertise in colour cosmetics and for visitors to identify novel formulas for eye, skin, nail and lip products.
- The interactive Formulation Lab - aimed at R&D staff only - offering free practical training sessions. The purpose-built laboratory sessions will include a focus on ‘Jelly Eyeshadow’ by Nikko Chemicals, “How to formulate a natural balm-to-oil texture” by Gattefossé do Brasil and a look at “How to develop formulations with innovative textures and optical effects” by Dow Chemical.
- The Sensory Bar, comprising a demonstration area where visitors can see, touch and smell innovative and unusual textures including jellies, butters, creams, powders, masks and balm, and will also display exciting exhibitor-designed formulations, many of which use transformative textures, new fragrances and state-of-the-art pigments.
- The new Protection Showcase: an area highlighting products and raw materials that have anti-aging and anti-pollution benefits along with UV protection, anti-insect products and other protective ingredients.
- The Innovation Zone: the event’s most popular area, the Innovation Zone will showcase brand new personal care products that are either being launched at the show or were launched eight months before the exhibition, allowing manufacturers to gain inspiration for their future product formulations and see everything that is NEW in one place.
- Education and professional training: in addition to the extended feature line-up, cosmetics manufacturers will have the opportunity to access the educational content across a variety of workshops, presentations and technical seminars, dealing with topics from the latest industry trends to products, ingredients, technologies and current regulatory issues.

© 2017 - Brazil Beauty News - www.brazilbeautynews.com

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